Growth & Marketing
Digital Marketing
Digital strategy, campaigns and conversion optimization focused on customer acquisition.
We connect strategy, campaigns and analytics into a digital marketing program that attracts the right audience and turns attention into enquiries and sales.
The challenge
Marketing runs as disconnected activities across channels, making it hard to see which ones bring customers and where the budget should go next.
How AAELO helps
We build a clear plan around your audience and funnel, run coordinated campaigns, improve conversion on key pages and use analytics to double down on the channels that perform.
What you get
Deliverables
The core of every Digital Marketing engagement, tailored to your goals during discovery.
- Digital marketing strategy and funnel planning
- Campaign planning across search, social and email
- Conversion rate optimization for key pages
- Analytics setup, dashboards and attribution
- Marketing automation and lead nurturing
- Regular performance reviews and recommendations
How we work
Our process
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Step 1
Audit
We analyze your current performance, tracking, competitors and opportunities.
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Step 2
Strategy
We set goals, priorities and a channel plan with clear, measurable targets.
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Step 3
Execute
We launch and manage the work — campaigns, content and optimizations.
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Step 4
Measure & optimize
We report on the results that matter and continuously improve what performs.
Tools & platforms
Technology we use
- Google Analytics 4
- Google Tag Manager
- Meta Ads
- Email marketing platforms
- Looker Studio
Which digital marketing channels are right for us?
It depends on where your customers spend time and how they buy. We review your audience, competition and goals to recommend a channel mix, then refine it based on results.
How do you measure digital marketing success?
We agree on metrics that matter to your business — such as qualified leads, cost per acquisition and revenue — and report on them rather than vanity metrics.
Can you work alongside our in-house marketing team?
Yes. We can lead the program end to end or support your team with specific expertise such as analytics, paid media or conversion optimization.
Ready to talk about Digital Marketing?
Tell us what you want to build. We'll help you shape the scope, choose the right technology and plan a clear path to launch.