Growth & Marketing
Google Ads & Paid Advertising
Performance-focused Google Ads campaigns with accurate conversion tracking.
We plan, launch and optimize Google Search, Display, Shopping and other paid campaigns — with conversion tracking set up properly so spend is measured against real results.
The challenge
Ad budgets disappear into broad keywords and clicks that never convert, while missing or broken conversion tracking makes it impossible to know what is working.
How AAELO helps
We structure campaigns around intent, write focused ads, improve landing experiences, set up reliable conversion tracking and optimize continuously based on cost per lead and return on ad spend.
What you get
Deliverables
The core of every Google Ads & Paid Advertising engagement, tailored to your goals during discovery.
- Account audit and campaign strategy
- Search, Display, Shopping and Performance Max campaigns
- Keyword research and negative keyword management
- Ad copy and landing page recommendations
- Conversion tracking with Google Tag Manager and GA4
- Ongoing optimization and transparent reporting
How we work
Our process
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Step 1
Audit
We analyze your current performance, tracking, competitors and opportunities.
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Step 2
Strategy
We set goals, priorities and a channel plan with clear, measurable targets.
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Step 3
Execute
We launch and manage the work — campaigns, content and optimizations.
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Step 4
Measure & optimize
We report on the results that matter and continuously improve what performs.
Tools & platforms
Technology we use
- Google Ads
- Google Tag Manager
- Google Analytics 4
- Looker Studio
How much should we spend on Google Ads?
Budgets depend on your market, competition and goals. We recommend a starting budget based on estimated cost per click and conversion rates, then adjust as real performance data comes in.
Do you set up conversion tracking?
Yes. Accurate tracking is the foundation of every campaign we run — we configure conversions for forms, calls and purchases so optimization is based on real outcomes.
Is the ad account ours?
Yes. Campaigns run in an account you own, so you keep full access to your data and history.
Ready to talk about Google Ads & Paid Advertising?
Tell us what you want to build. We'll help you shape the scope, choose the right technology and plan a clear path to launch.